Unleash Creativity

May 08, 2011Dealing with rejection: when your best ideas are turned down
January 17, 2011Why the agency model is no longer what it used to be
November 14, 20103 reasons marketers can't measure ROI
February 20, 2011Why don’t Arabic movies feature product placements?
January 26, 2011Using not-so-bright social media tools from the shed
March 13, 2011Tunisian blog awarded on World Day Against Cyber Censorship
April 10, 2011Chickileaks campaign from McDonald’s in China highlights food safety
February 07, 2011When commercials don’t match the products they sell
May 08, 2011The 6 basics of designing a logo for your startup
March 22, 2011Is the Internet over valued in Lebanon?
December 19, 2010Communicating all the way
January 04, 201110 social media personality types you should reach
December 01, 2010Are you an influencer? What makes trends contagious
January 23, 2011When pollution gets in your lungs, show the world
November 03, 2010How to improve your PR on the web
March 07, 2011DesignIT: Vote for Winner of $500
September 19, 2011Arab Idol makes its way to MBC this winter
February 21, 2011Landing a unique career with your MBA
October 31, 20106 reasons your product could be unsuccessful
March 24, 201112 tips to help you choose the perfect company name

Unleash Creativity

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Social media metrics: what you expect vs. what you actually get

Published on January 16, 2012. This post has 2 Comments, add yours!

Social Media is expected to play a big role in the upcoming US elections and is now being used to try to predict the outcome of the nominations using social media measurement tools. The question is how much influence social media really has and if it can be measured and organized the way we want?

...

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Building responsive web designs for mobile accessibility

Published on September 18, 2011. This post has

The Problem

More users are browsing the Internet using mobile phones and tablet PCs. This results in many different screen resolutions to be considered when designing a website. On mobile phones websites are usually displayed in a scaled down version which makes it harder to read and require the user to zoom into the content. Appearance on tablet PCs is usually held identical to the desktop version which is also not always ideal.

...

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How custom fonts make a difference in digital branding

Published on July 18, 2011. This post has 3 Comments, add yours!

Typography can be one of the most challenging design elements when it comes to web and digital design. In the past, designers had to stick to a handful of fonts that would render consistently across websites which led to much frustration, for brand consultants and designers alike.

Why digital branding needs personalized fonts

With the growth of digital communication, digital...

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Smarter social ways to deliver your message

Published on June 05, 2011. This post has 1 Comments, add yours!

In one of my earlier posts I was talking about the importance of creating compelling experiences for consumers and less pushy messaging even through social platforms. One company that has done this very well in my opinion is Skittles.

Skittles managed to combine social media channels and corporate branding over time and while you could say this is quite easy for such a colorful brand it is still a good example on how it can be done.

...

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Is the Middle East behind on mobile advertising?

Published on May 08, 2011. This post has 7 Comments, add yours!

Businesses are starting to get into mobile apps but the problem is that it turns some of them away when they think they have to please everyone by covering all platforms across all devices. This is not exactly feasible. To figure out which app solutions work best, we have to look at other metrics such as mobile data usage and operating-system market share.

Clients are usually quite excited about iPhones and Blackberrys. Nokias and Symbians are almost never mentioned even though they hold the biggest market share in the Middle East.

...

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HTML5: where will the web take us next?

Published on April 13, 2011. This post has 7 Comments, add yours!

The entire web is heading toward HTML5! And HTML5 brings a more economical way of creating rich user experiences across devices. This is not news, but something to remember from time to time.

Let’s take a step back for those who are not familiar with this technology. HTML5 is a new revision of the HTML standard and brings a couple of new features such as video support, geolocation and the “canvas” element that renders shapes and bitmaps – useful for pixel manipulations and other nifty effects.

Wait, wait, keep...

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Whatever happened to experience?

Published on March 28, 2011. This post has 4 Comments, add yours!

I like nice stuff. I guess everyone likes nice stuff. When I come across something I like, I can expect it will be imprinted in my memory for good. Think of your favorite movies, music albums or artists; you will always remember them.

However, lately I feel there is a lack of quality content being created in the region. It seems the focus has shifted from creating “compelling experiences that stick” to a “constant penetration” approach that relies on new forms of messaging.

We say that...

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Whose responsibility is social media anyway?

Published on February 28, 2011. This post has 5 Comments, add yours!

We recently hosted a workshop about social media and we started off with a burning question: should companies focus on their social media strategies or should they focus on their overall brand and marketing strategies?

Then again, should we consider social media as just another marketing channel or is it really changing the marketing scene?

The general agreement was that it does matter to an extent. It's the new "power to the people." As marketing shifts to engagement and adaptive strategies, social media becomes the channel...

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How smartphones are affecting the way we connect

Published on February 01, 2011. This post has 7 Comments, add yours!

This week someone asked me whether I thought people are losing human connection due to the fact that people are so hooked on their smartphones.

With the access to messaging services, chat, and social networks via mobile phones, people are more connected and updated about each others’ lives than ever before. If you think about how communication, especially across distances, was handled 10 years ago in comparison with today, a lot has changed significantly.

Today we get instant updates about our friends and families and we’...

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Why the agency model is no longer what it used to be

Published on January 17, 2011. This post has 5 Comments, add yours!

The agency model is changing, but there is still plenty of misconception as to why that is. Many may believe that the uprising of digital agencies is slowly dominating the advertising space, stealing all the awards... oh and of course Facebook. But that’s not the case.

The shift is about the change we’re seeing in consumer behavior and about agencies reinventing themselves in order to remain useful. Since mass media is no longer the core of marketing, communication agencies have to adapt to changes in technology, media, and...

ThoughtLeaders Say

Social media metrics: what you expect vs. what you actually get

Building responsive web designs for mobile accessibility

How custom fonts make a difference in digital branding

Smarter social ways to deliver your message

Is the Middle East behind on mobile advertising?

HTML5: where will the web take us next?

Whatever happened to experience?

Whose responsibility is social media anyway?

How smartphones are affecting the way we connect

Why the agency model is no longer what it used to be

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