December 19, 2010
with arauser
This post has 2 Comments, add yours! Tagged under: Social Media
At Prototype we align our online marketing strategies with something we call extreme engagement; it’s also known as engagement marketing or experiential marketing. What we mean by extreme is that we follow a set of practices that, ideally, lead to significant engagement between the audience and the brand.
One of the main aspects is to create and facilitate a two-way communication between the user and the brand. Social media is one of the channels that is both obvious and practical for us to use in creating such communication. It provides us with tools that have become a requirement for us at this stage. At the same time, social media seems to provide users with a platform in which they are willing to express themselves comfortably. Basically by communicating through networks we’re catching our audience at the right moment.
Keeping in mind that it is important to listen to consumers and receive honest opinions and insights, communication channels need to be designed so as not to cut conversations abruptly. Extreme engagement is therefore meant to go beyond just social media and is intended to provide feedback channels online and offline whenever there is potential for interaction.
Technology has changed the way we communicate and consequently how we have to advertise. But this is far from the end; the transformation has just begun.
Interesting. I really like this last line: Technology has changed the way we communicate and consequently how we have to advertise. But this is far from the end; the transformation has just begun.
But engagement is so hard in this region when there are so many different people from different places and with different mentalities. Everyone thinks differently, and engaging them all is a disaster.